Jorge Picanco

Jorge brings over 30 years of experience in team and project management within the restaurant construction industry. His expertise lies in managing complex projects and fostering strong relationships with stakeholders. Jorge’s leadership and strategic planning skills have been honed through previous roles as Director of Renovations & Facilities at a leading, well-established Canadian company known for its extensive portfolio of multi-unit, multi-brand restaurant operations.

Redberry has ambitious plans to open over 600 new Burger King, Taco Bell and Jersey Mike’s locations across Canada by 2034. To support this unprecedented expansion the company has created an executive role dedicated to overseeing construction and design. 

Jorge is responsible for leading the construction of new restaurants, and remodeling existing ones, for all Redberry QSR brands. His duties include enhancing construction systems and practices, optimizing resource utilization, and achieving development goals while controlling capital expenditures to align with brand-specific benchmarks. His leadership is key to supporting Redberry’s vision of becoming the largest and fastest-growing quick-service restaurant (QSR) franchisee in Canada.